Attributes & Rewards: What's the Distinction?
Post by Brad Dresbach
The terms "functions" and "rewards" are continually thrown around when individuals are discussing marketing and advertising methods and communications tactics • " most of the time, with a sentence a lot like, "We want this brochure to have real capabilities-and-rewards text throughout the whole piece." At which point, everybody normally nods in agreement. Who could disagree?But of course, if you asked most of the folks in the
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